In a simply BRILLIANT piece of 'friendly' "brand jacking" carried out under the auspices of it being an April Fools Day prank (hmmmm..!) The Kiwis hijacked the new (and frankly rather bland) Tourism Australia social media campaign: "There's Nothing Like Australia" with their own - albeit temporary - facebook, flickr and twitter versions - Good one guys!
Actually ticks ALL the boxes with how to use social media..and shows up in a big way the fresh, cheeky, insouciant "thumb-to-nose-not-afraid-to-take-the -mick-out-of-themselves" attitude the Kiwis have to promoting their country - as their flag carrier - Air New Zealand - also has with it's cracking videos on their 'painted on' staff uniforms..and their racy Cougar Advert - short lived - totally NON PC - but again brilliant!
And - the copy on the Facebook Page - Priceless!
"Nothing like Australia
100% Betterer
100% Pure New Zealand
It's nothing personal Australia, we love your new advertising campaign, its just that we're nothing like you.
Love from
New Zealand"
And then of course the iconic New Zealand photos in 'Nothing Like Australia' photostream..
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