At the same time the cheeky Kiwis hijacked the new Tourism Australia Social Media Campaign someone (!!??) in the US created a very NON PC parody of the "There's Nothing Like Australia" website...very very NON PC - but - VERY VERY Funny..!
Tourism Australia originally were VERY not amused and wanted the site pulled..but as it used a private 'whois' address the owner could not be found. And that begs the question, how could TA "forget" to register ALL the domain names around their campaign.. as the domain name used for the parody site is: www.NothingLikeAustralia.net - a VERY big name NOT to register!????
I guess this exercise shows everyone that uses social media that it is exactly that - social media - and it's viral..and once out of the box - it's fair game - and if you are a control freak for your brand - it can be risky..
Some of the highlights of the parody site include the late Steve Irwin holding his baby as he fed crocodlies with the caption - "There's nothing like taking your child to work".. another is a pix of a guy with 6 toes on each foot with the caption "Theres nothing Like Tasmanian family trees..(my favourite..!) - and many more really naughty captions...
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