Oppppss! Now new "TOTALLY NON PC" spoof website on Tourism Australia's new campaign: "There's Nothing Like Australia" gets a LOT of press...!

At the same time the cheeky Kiwis hijacked the new Tourism Australia Social Media Campaign someone (!!??) in the US created a very NON PC parody of the "There's Nothing Like Australia" website...very very NON PC - but - VERY VERY Funny..!

Tourism Australia originally were VERY not amused and wanted the site pulled..but as it used a private 'whois' address the owner could not be found. And that begs the question, how could TA "forget" to register ALL the domain names around their campaign.. as the domain name used for the parody site is: www.NothingLikeAustralia.net - a VERY big name NOT to register!????

I guess this exercise shows everyone that uses social media that it is exactly that - social media - and it's viral..and once out of the box - it's fair game - and if you are a control freak for your brand - it can be risky..

Some of the highlights of the parody site include the late Steve Irwin holding his baby as he fed crocodlies with the caption - "There's nothing like taking your child to work".. another is a pix of a guy with 6 toes on each foot with the caption "Theres nothing Like Tasmanian family trees..(my favourite..!) - and many more really naughty captions...

New Zealand plays EXCELLENT April Fools Day Joke (??) on Tourism Australia..

In a simply BRILLIANT piece of 'friendly' "brand jacking" carried out under the auspices of it being an April Fools Day prank (hmmmm..!) The Kiwis hijacked the new (and frankly rather bland) Tourism Australia social media campaign: "There's Nothing Like Australia" with their own - albeit temporary - facebook, flickr and twitter versions - Good one guys!

Actually ticks ALL the boxes with how to use social media..and shows up in a big way the fresh, cheeky, insouciant "thumb-to-nose-not-afraid-to-take-the -mick-out-of-themselves" attitude the Kiwis have to promoting their country - as their flag carrier - Air New Zealand - also has with it's cracking videos on their 'painted on' staff uniforms..and their racy Cougar Advert - short lived - totally NON PC - but again brilliant!

And - the copy on the Facebook Page - Priceless!

"Nothing like Australia

100% Betterer

100% Pure New Zealand

It's nothing personal Australia, we love your new advertising campaign, its just that we're nothing like you.

Love from

New Zealand"

And then of course the iconic New Zealand photos in 'Nothing Like Australia' photostream..