More than half a million British travellers travelled to Australia in the first 11 months of 2009. This figure of 564,000 represents a decline of ONLY one per cent on the same period in 2008 and ALSO was during the height of the global financial crisis.
Just in the month of November 64,200 visitors from the UK arrived in Australia, representing a 5% increase on November 2008, according to latest figures from the Australian Bureau of Statistics.
And it's looking GOOD as well for 2010 - as new carriers like the multi-award winning Qatar Airways and the new giant A380 Airbusess of Emirates, Singapore Airlines and Qantas take to the skies with daily services to OZ with cheaper aircraft to fly - and MANY more seats to fill!
Tourism Australia general manager Europe Rodney Harrex said:
“Throughout the economic down-turn we continued to market actively to the British public via consumer marketing and trade campaigns, as we felt sure that there was still an appetite from Brits to holiday in Australia.
“We have promoted the Working Holiday Visa to those aged 18-30 via www.facebook.com/australianworkingholiday, we told the story of our luxury credentials to take advantage of the resilience of the high yield segment, and we partnered with airlines and tour operators to deliver a price and accessibility message to convert intention in to bookings."
“Promoting flying from your local airport and two week holidays in Australia helped us attract first time visitors.
“Our campaigns invited Brits to come and enjoy uniquely Aussie experiences, delivering messaging about our weird and wonderful wildlife, our welcoming personality and the rejuvenating power of a holiday in Australia.
“The contrast between the laidback coastal lifestyle in Oz and the climate – from an economic and a weather perspective here in the UK – certainly resonated in this market.”
Release Date: 01 February 2010
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